MIC Curitiba realiza Business skills for software companies
O Centro de Inovação Microsoft de Curitiba, através de sua iniciativa de desenvolvimento da economia local de software, realizou recentemente o Business skills for software companies, um treinamento de negócios para gestores de pequenas empresas da área de TI.
Foram 4 dias de treinamento destinado às empresas participantes do programa Microsoft SOL, ministrado por Thiago Henrique Zen, coordenador geral do MIC Curitiba.
Conteúdo:
• Session 1: Introduction to Software Industry
• Session 2: The Environment and its Analysis
• Session 3: Building Customer Value and Loyalty
• Session 4: Software business models
• Session 6: Agile Enterprises: The Software Business Strategic Framework
• Session 7: Customer Behaviour, Satisfaction and Service Quality
• Session 8: Creating and Implementing a Marketing and Sales Campaign
• Session 9: Developing a Service Product Strategy
• Session 10: International Marketing of Software Products and Services
• Session 11: Collaboration and Partnering for Success
• Session 12: Marketing Campaign and Management
Participantes do Business skills for software companies
O Workshop ocorreu no Centro Tecnológico da Universidade Positivo e contou com a presença de 23 participantes.